HENLEY MBA FACULTY TO HOST MUSIC AND BRANDS SEMINAR

Following the launch of Henley Business School's "MBA for the Music Industry" at Midem earlier this year, the course has received outstanding widespread endorsement with applications already well underway and exceeding expectations. The unique programme is the brainchild of Professor John Board, Dean Of Henley and Industry Executive Helen Gammons and will be delivered over 2 - 3 years to enable industry related professionals to continue with their busy work schedules.

In recognition of the exciting content to be explored on the MBA programme for the Music industry, Henley Business School will be hosting quarterly business engagement seminars to investigate and pioneer modes of best practice and innovation. Bringing experts from relative fields together to discuss and shape future business models. As part of the MBA programme and a current 'hot topic' within the industry, Henley will provide a seminar on Music and Brand Partnerships to invigorate discussion, explore fresh perspectives, and provide an informal vehicle to stimulate new business engagement.

It is widely assumed that the integration between brand and artist will enable a brand to forge emotional connections with fans. The Music and Brand partnerships seminar will provide a platform for brand and music managers to discuss effective partnerships that work for all parties, arming the select group of attendees with knowledge and insight of how to create a brand and music union that will generate brand fans and an enjoyable cultural immersion beneficial to all involved parties that includes consumers.

Leading industry experts will be sharing their knowledge throughout the seminar, with opportunities for challenge, debate and question from attending delegates. Richard Moore CEO of Capitalize brandfan agency whose clients include; Bacardi, Eristoff Vodka, Puma, Ray Ban, Red Bull, Standard Charter and Kozel Beer will be representing the brand perspective. Ronnie Tee & Matt Luxon from Vision Artists, whose roster includes; Plan B, Ellie Goulding, Carl Barrat, The Enemy, Reverend and The Makers, Robbie Williams and White Lies will be representing the artist perspective and Helen Gammons (MBA Course Director and Music publisher) will represent the contractual Music Synchronisation element of the business relationship.

The seminar will be facilitated by Will Higham, MD of Next Big Thing a respected trend forecaster responsible for the Music and Brands forum at Midem and the resulting White Paper, with a client list that includes; BBC, Universal and HSBC. The seminar is free, with places allocated to a select number of senior industry and brand executives. As further endorsement of their credentials within this field Henley will be sponsoring the Music and Brand Partnerships award at the forthcoming Music Week Awards in April.

The business climate in the music industry has changed significantly in the global market place. New technologies and innovation have lead to strategic alliances with partners from other industries. The way in which the industry manages and monetises itself, is under constant re-assessment and will continue to be impacted by policy and regulation. As a result, industry professionals will benefit from an MBA by gaining the capabilities to develop more creative strategies that deal with these new challenges. The MBA will help participants gain new perspectives and a forward thinking approach, whilst strengthening their core management and leadership skills. The ultimate goal is to have a positive impact on the industry as a whole by putting it ahead of the curve, being more proactive and less reactive to change.

The seminars have been designed, to highlight the content of work on the MBA programme, selected from the core Henley MBA modules and applied directly to the participant's business, resulting in an immediate impact with measurable results. Applications from those wishing to attend the seminars are invited from business owners, managers, brand managers, marketing executives responsible for music activation and employees from any music or music content based business. Places are limited to under 30 delegates per seminar to ensure the experience is fully interactive.

The Music and Brand Partnerships Seminar will take place at Henley Business School, Greenlands Campus, a beautiful setting on the banks of the river at Henley On Thames. Seminar includes a complimentary lunch and runs from 9.30am - 2.30pm on June 28th.

Henley MBA for the Music Industry Programme Director:
Helen Gammons: helen.gammons@henley.com