HENLEY BUSINESS SCHOOL OFFERS MUSIC BIZ MBA

Henley Business School MBA for the Music Industry will be hosting an exclusive launch party, aboard a beautiful Sunseeker yacht during Midem 2012. The launch will take place in Cannes harbour adjacent to the Palais, with drinks and canapés, generously provided by Sunseeker London, guest speakers and light entertainment from 2.30pm - 3.30pm on Sunday January 29th (event is invitation only, please contact Sacha@zenmedia.net for guest list) The launch will be hosted by Professor John Board, Dean of Henley Business School and Henley's MBA for the Music Industry Programme Director Helen Gammons (MBA, author of 'The Art of Music Publishing', Music Publisher, business owner - Sync In The City, G2 Music, Rotolight.com and International Director & shareholder Avex/Prime direction Japan) Scheduled media interviews will be available abroad the yacht immediately after the launch with Helen, John and members of the steering committee.

Henley Business School MBA for the Music Industry have a stand at the main Midem event, located at Open Riviera number 22.

Programme Director, Helen Gammons will be moderator for the International music publishing panel In Association with ICMP, The Global Voice of Music Publishing at the Ideas Hothouse, Level 01 on Tuesday 31st at 12pm.

Helen Gammons says of the Midem launch: "The music industry will always bring creativity and innovation to the table, and Henley Business School brings new business perspectives and insights to inspire future industry leaders and business managers. As one of the key focal points in the Music Industry calendar, Midem provides the perfect platform for us to launch the programme."

The Henley MBA programme is aimed at experienced business managers and future business leaders from all segments of the music industry and will be delivered part time by flexible learning over two-three years to allow professionals to continue with their busy schedules.

The programme has the distinguished patronage of Lord Lingfield, Knight Principal of the Imperial Society of Knights Bachelor (Chairman of the Knights' Council) who was knighted for services to education in January 1993. It has attracted international cross-industry support including John Reid, during his tenure as CEO at Warner. The initiative is backed by a steering committee of international industry luminaries with whom Henley is collaborating to ensure the creation of an essential, recognised qualification for professionals in the industry.

Ted Cohen - Managing partner of TAG strategic and known in the music industry as a leader who embraces and exploits new technologies.
Nigel Elderton - Managing Director Peermusic UK, European President Peermusic, Chairman of the MCPS, Director of PRS for Music.
Simon Napier Bell - Known as the man behind Dusty Springfield's hit 'You don't have to say you love me' and Wham! author. He has a long musical history as both a songwriter and music manager associated with Marc Bolan, The Yardbirds and Jimmy Page.
Vick Bain - Chief Operating Officer of BASCA and Henley MBA alumnus.
Alexis Grower - Head of the Media Department at Magrath LLP.
Phillip R Graham - Senior Vice President, Writer/ Publisher Relations at BMI.
Anthony Hall - Lawyer, majority owner and managing director of Pure Mint Recordings Limited, an independent UK record label.
Fred Cannon - BMI Senior Vice President for Government Relations and former Executive at EMI Records working with; The Stones, The Beatles, Pink Floyd, The Sex Pistols, Elton John and Lionel Richie to name only a few.
Carl Leighton-Pope - Founder of The Performing Artists Network Agency with a management and touring career spanning over 30 years, Carl has worked with Simple Minds, Dire Straits, REO Speedwagon, Bryan Adams, Van Morrison and Michael Buble.
Alan Guinn - Managing Director of The Guinn Consultancy Group a business inspired following his attendance at one of Henley Business School's Corporate Programs.
Richard Smith - Director of Mission Control.

The business climate in the music industry has changed significantly in the global market place. New technologies and innovation have lead to strategic alliances with partners from other industries. The way in which the industry manages and monetises IP is important to the whole value-chain and will continue to be impacted by policy and regulation. As a result, industry professionals will benefit from an MBA by gaining the capabilities to develop more creative strategies to deal with these new challenges. The MBA will help participants gain new perspectives and a forward thinking approach, whilst strengthening their core management and leadership skills. The ultimate goal is to have a positive impact on the industry as a whole by putting it ahead of the curve, being more proactive and less reactive to change.

The Henley MBA for the Music Industry is designed around the core Henley MBA modules which are applied directly to the participant's business often resulting in an immediate impact with measurable results. Participants are likely to be business owners, managers, executives, employees from any music or music content based business. Specially tailored pathways for the music industry have been incorporated into the core modules to enhance learning and have been designed to involve industry and focus on relevant issues. Examples of these include areas such as:

• IP Management and copyright development
• Brand sponsorship and value creation in the music industry
• Evaluation and analysis of business models and alternative funding options and their impact on stakeholders
• International policy, regulation and leadership in the music industry
• International business, global strategies and market opportunities.